Our company motto, “Novare serbando” sums up the way in which we look at the present, as well as to the future. We innovate taking into account the socio-economic evolution, of market trends and consumer needs, but we never forget the values that have made this reality a solid and entrepreneurial company of the Branca Family. The “serbare” represents the founder’s intuition that gave birth to a long tradition in doing and of doing, to a unique craftsmanship that uses formulas to create the preparations which have never been altered.
With the evolution and the expansion of the company in 2006, we felt it was necessary to insert and Ethics code (LINK) which, together with the Food and Beverage security codes and Security in the workplace codes, gathers together an essence of of values deeply rooted in our cultural company beliefs, and are a base for all the actions of our colleagues. All this was synthesized in the Social Responsibility Report of 2016.
We consider all suppliers true partners in aiming toward value creation, this is true also for all our stakeholders. The network of relationships that is generated aids in producing stable and productive relationships.
We share all our objectives with our workforce, so that everyone has a clear vision of their own objectives
We all work together, as a team, supporting each other and have as an objective a common project.
Our cardinal value is awareness: before acting on something we think about the motivations that move us to do it, we then focus on clarity, correct communication and the delivery our our enthusiasm.
We pursue the dream of the founder: to bring to the whole world the excellence, the passion and the beauty of doing things the Italian way, in full respect of human being and the environment.
Excellence is in our DNA. In Italy we transform high quality ingredients that come from 4 continents, and we bring them back to the world with the creation of a premium and accessible product.
We activate our social scope and our business referencing the principles of the Economics of Awareness: profit for a company is important and should be obtained in the full respect of all people, of the environment, of the community that hosts us, and of the end consumer. Knowing that we are all interconnected one to another and with the environment.
